Middle East, 23 December 2024 – This year marks a significant milestone for General Motors as it celebrates 25 years of the GMC Denali brand, a premium trim level that offers a powerful combination of luxury, technology, and performance.

What began with the debut of the original GMC Yukon Denali has evolved into a full lineup of premium trucks and SUVs, including the compact Terrain, versatile Acadia crossover and rugged Sierra full-size truck. In 2022, GMC elevated the Denali experience even further with the introduction of the Denali Ultimate trim, offering unparalleled luxury and craftsmanship exclusively on the Sierra model.

Across the Middle East, Denali remains a symbol of distinction, resonating strongly with drivers who demand excellence. In 2024, Denali played a significant role in GMC’s retail sales in the region, with the Yukon Denali continuing to set the standard for those who demand more from their driving experience. And soon enough, drivers will get to experience the next chapter in this legacy with the highly anticipated 2025 Yukon Denali making its debut in the region.

But Denali brand isn’t just a regional favorite, it extends far beyond the Middle East, reaching major markets like U.S., Canada, Korea, and Mexico. In 2025, GMC’s unique take on premium capability is set to expand even further with the launch of the Yukon Denali in China, Australia, and New Zealand, showcasing GMC’s vision to bring luxury and capability to new markets.

The Denali Difference

Named after the tallest peak in North America, the Denali brand has become a symbol of distinction for GMC, so much so that owners proudly refer to their vehicles simply as “a Denali” – a name that reflects its unparalleled status in the automotive world.

Denali is not just a trim; it’s a driving force behind the success of GMC and the overall GM enterprise. This year, the 2 millionth Denali vehicle, a stunning Onyx Black 2024 Sierra 2500 Crew Cab Denali - was proudly delivered to its owner in Austin, Texas, marking yet another milestone in the brand’s remarkable journey.

“As we celebrate 25 years of GMC Denali, we’re not just reflecting on the past – we’re looking ahead to an even brighter future,” said Furrukh Jawaid, the Chief Marketing Officer at General Motors Middle East. “Denali represents the pinnacle of luxury, performance and capability, delivering world-class design, advanced technology, and unmatched strength to customers across the region. As we reflect on this milestone, we’re proud of the trust and loyalty our customers have shown, and we remain dedicated to evolving Denali to meet the needs of the Middle East’s automotive market while staying true to its core values of power and reliability.”

To learn more about GMC’s full lineup, please visit their website at www.gmcarabia.com.